Hip Hop music is often thought to glamorize violence. Artists remix those very songs that once perpetuated gun use to raise
awareness of the deeper reasons behind inner city gun violence.
I wanted these ads to feel more like album artwork rather than run of the mill print ads.
QR codes from the print ads lead you straight to Apple Music playlists full of remixed rap songs that invite compassion
and understanding instead of violence.
Art Direction/Strategy: Sarah Gledhill
Copy Writer: Gabriel Gledhill